Promoting athletics is just the beginning
A flourishing athletic environment fosters campus culture and unites the community. Unfortunately, Rice’s lack of appreciation for university-wide athletics is evidenced by the low attendance at games, which strains relations with student athletes. Although promotions from Rice Athletics have certainly made strides towards improving attendance at games, marketing campaigns can only go so far, and they may not be sustainable (see p. 9). Improvements to Rice’s athletic environment should be driven by the student body as well as the faculty to encourage support for our athletic programs and build a stronger relationship between athletes and the rest of the undergraduate community.