Jonathan Woo

A&E 3/21/23 10:15pm

.SWOOSH: Nike bets on the Metaverse

By Jonathan Woo

Fashion has been making a comeback in the metaverse. Virtual characters can now don North Face puffers and Off-White hoodies in Snapchat Bitmojis, Jordans in the “NBA 2K” video game series and Fortnite unicorn back bling. There have long been ways to express yourself in online worlds (think skins in video games), but only recently with the emergence of blockchain technology have big fashion companies started to explore that space as well. One brand investing heavily in the metaverse market is Nike, and they recently hosted a community event at Houston’s The Better Generation sneaker shop showcasing .SWOOSH, Nike’s virtual creations division.

A&E 11/15/22 11:35pm

Review: SoFaygo’s debut ‘Pink Heartz’ fails to impress

By Jonathan Woo

SoFaygo’s music exists somewhere on the musical scale between the feel-good melodic trap of Lil Tecca and the sometimes incoherent, but always energetic, flow of Yeat. Like many artists of the current day, SoFaygo experienced an almost overnight boom in popularity when ear-catching melodies went viral on social media app TikTok via songs such as “Knock Knock.” What separates SoFaygo from his contemporaries, though, has been his lack of any new projects since fame.