
.SWOOSH: Nike bets on the Metaverse
Fashion has been making a comeback in the metaverse. Virtual characters can now don North Face puffers and Off-White hoodies in Snapchat Bitmojis, Jordans in the “NBA 2K” video game series and Fortnite unicorn back bling. There have long been ways to express yourself in online worlds (think skins in video games), but only recently with the emergence of blockchain technology have big fashion companies started to explore that space as well. One brand investing heavily in the metaverse market is Nike, and they recently hosted a community event at Houston’s The Better Generation sneaker shop showcasing .SWOOSH, Nike’s virtual creations division.