Recycling competition needs advertising

By Staff Editorial     10/30/08 7:00pm

Environmental Studies 302, a class focused on raising awareness about sustainability issues on the campus, kicked off an all-college recycling contest on Monday (see story, page 1). The idea is a good one - students generally respond positively to inter-college contests, especially when prize money is involved. Also, it is nice to see a campus recycling program initiated by students, rather than by a faculty member or administrator. There is nothing wrong with initiatives coming from the top, but students tend to subscribe more to grassroots movements instigated by their peers.While the contest's concept is commendable, however, its implementation suffered from one of Rice organizations' biggest problems: inadequate advertising and communication. The competition's kickoff was accompanied by little gusto and fanfare, meaning most students were unaware of it. This obscurity is something that should be remedied in the next few days, and hopefully, even though the contest ends a week from today, students can still make up for lost time.

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