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‘Doing things the right way’: South Main Collective to open doors for athletes and alumni alike
As Name, Image and Likeness policies become the norm in collegiate athletics, its evolving influence continues to shape Rice athletics’ landscape. Rice was the only remaining university in the American Athletic Conference without an athletics-wide NIL collective last semester, but on Aug. 2, 2024, Director of Athletics Tommy McClelland announced the creation of the South Main Collective as the official NIL collective of Rice Athletics.
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